As the souvenir market became saturated with merchandise that was not authentic to our islands, like Bob Marley t-shirts, maracas, and magnets of dolphins and toucans (these animals are not native), we saw an opportunity to offer visitors something that was genuinely unique to the ABC-islands.

By leveraging our favorite word ‘dushi’—which is inherently part of the local language and culture—we created the DUSHI slogans to celebrate the spirit of the islands.